James Coventry
Brand campaign
Concept + art direction

Anthony Nolan

Telling people what Anthony Nolan do is one thing, but making them remember is another – especially when 50% of the words are missing. But that’s exactly what we did, visually representing the fact that for every person who can be found a matching donor, there’s another who can’t.

Fill the Gaps was awarded ‘Best Transport Advertising’ at the Creative Out Of Home Awards and featured as Thought for the Week by Johnson Banks.


James Coventry