James Coventry


Experiential
Concept + art direction

Anthony Nolan

How do you convince a park full of joggers that they can take on the London Marathon? Give them the VIP treatment, of course.

To announce Anthony Nolan’s status as the official charity of the 2014 Virgin Money London Marathon, we headed to the local park to give unsuspecting joggers a surprise taste of the race day experience – and what it’s like to be part of the team that’s curing blood cancer mile by mile.








James Coventry