James Coventry
I’m an award-winning creative professional specialising in design and art direction for advertising, branding and campaigns. My approach is concept driven and I strive to deliver ideas that inspire, encourage participation and change attitudes – and behaviour.
I’ve worked with inspiring not-for-profit causes including the NSPCC, British Heart Foundation and Anthony Nolan – and tackled briefs for the likes of Nestle, Sky and Starbucks. My work has been featured in the likes of Creative Review, Design Week and exhibited at the London Design Festival.


Brand campaign
Concept + art direction

Anthony Nolan

Telling people what Anthony Nolan do is one thing, but making them remember is another – especially when 50% of the words are missing. But that’s exactly what we did, visually representing the fact that for every person who can be found a matching donor, there’s another who can’t.

Fill the Gaps was awarded ‘Best Transport Advertising’ at the Creative Out Of Home Awards and featured as Thought for the Week by Johnson Banks.


James Coventry